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Show the customer your product, clearly describe it, and let them know how they can make a purchase.

Clearly identifiable navigation elements.

Would you get frustrated navigating your site? Can you find everything you need in a click or 2? Are menus and buttons clearly and legibly marked? These are all ideas you should consider in your store’s design. Design errors like these result in lost customers-and that equates to lost sales.Īpproach your design as though you were the end user.

No one wants to click through 5 pages, deal with a million popups, or search for a nonexistent navigation menu. While it’s tempting to add lots of interactive features or graphics to a site, these can overwhelm your customers and drive them away.įor e-commerce website design, simple is always better. And the first step on the road to getting there is a clutter-free design. The most effective e-commerce website designs are clear, easy to understand, and easy to use. To begin with, they share a focus on ease of use. Successful e-commerce website designs work well for a variety of reasons. Ultimately, that makes it easier for them to buy. What you want is an appealing, straightforward site that’s easy for customers to use. With so many aspects of your website and online store to consider, though, it can seem challenging to decide where to focus-but it doesn’t have to be.Ī good place to start is with e-commerce website design. And if you’re a new e-commerce business owner, you’re probably wondering how you can reach these customers. Recent data shows that retail e-commerce accounts for over $4 trillion in global sales.Ĭlearly, a lot of money is being spent online. It’s no wonder e-commerce sales have been growing year after year. These days, starting your own online business can be easy and affordable.